It's not like I'm a seasoned editor or something, but recently people often ask me how do we know if a writing is ready to publish. So I will just lay things out here: the checklist I always keep in mind before publishing any article.
1. Is the style consistent?
Well, it would be weird if in the first paragraphs your writing speaks as if it's a college paper, and then at the end it sounds like a lifestyle magazine. Writing's style needs to be consistent, because people will notice inconsistency, even if they only skim the text.
2. Is there any typo, misspell, and grammatical error?
In order to write/edit well, you have to be pedantic. Like, super pedantic. You can't compromise this one. Why? Because only pedantic people have great sensitivity to notice any minor typos, misspells, and grammatical errors.
What if you're not pedantic? Well, there's a feature called spell check and grammar check, guys.
3. Is your writing's main idea clear enough?
Clarity is sooo important. Many writers are good at wordplay, but they are not that good with thinking (sorry), so they have no clarity in their writing. Sometimes writers are just too excited and they try to combine many ideas, facts, and stories, that they end up putting one or two statements that have no relevance with the rest of the writing.
Remember that "Structure" lesson at language class? Sometimes we just need to listen to our language teachers. Main idea, supported by several supporting ideas: that's how writing works, no matter what kind of writing you do. Read and re-read, make sure your audiences get the message.
4. Is the data/information accurate?
If you write about people or about events, then you need to do double recheck on every information you deliver. Is it true that Jack is the CEO of Y company? What if he already resigns? What if he's the founder, but not the CEO (yes, lads, there are many founders who don't lead their own company)? Never assume, do double recheck.
If you're familiar with qualitative research, then you may want to Google "triangulation method". It's a method useful for both researchers and writers.
5. Is the headline catchy enough?
Well, unless you write for academic purposes or only for yourself--and not for certain audiences--you should realize that normal people do take a look at headlines/titles (and also at the first few paragraphs). That is why your title needs to be captivating. People already have shorter attention span these days: don't lose more audiences just because your titles are crappy.
If you have another checklist in mind, please do comment below. :D





